Government Priorities & Investment
India's MarTech Priorities
Explore India's strategic investments in AI-driven marketing, digital commerce, customer engagement, and data-powered innovation transforming the marketing technology ecosystem.
Priority Areas
AI & Marketing Automation
Allocation ₹5,000+ Cr Lead Organizations Ministry of Electronics & Information Technology (MeitY)
Digital Infrastructure & Data Platforms
Allocation ₹1,000+ Cr Lead Organizations Digital India Corporation
Startup & SaaS Innovation
Allocation ₹2,000+ Cr Lead Organizations Startup India (DPIIT)
Digital Business & Investment
Allocation ₹500+ Cr Lead Organizations Invest India
Future of Marketing Technology
Allocation ₹5,000+ Cr Lead Organizations MeitY Startup India Digital India Corporation
Private / Industry
📣
MoEngage • WebEngage • CleverTap
📊
Whatfix • Netcore Cloud • InMobi
🤝
IAMAI (Internet and Mobile Association of India)
💰
Peak XV Partners • Accel • Blume Ventures
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